Why Smart Brands Choose Beige AI for Black Friday Campaigns
For brands and consumers, Black Friday is a super bowl with overwhelming discounts, and it creates a huge buzz. In 2023 alone over 9.8 billion dollars was spent online and with this overwhelming cash flow, every company has to compete to be seen. Usually though, Black Friday marketing just consists of ridiculously cheap prices and over-excessive marketing that is hidden in screams. Yet, Beige AI has marketing focused on campaigns that goes beyond selling cheap for only one day. Marketing that is focused on total brand and positive recognition. Below, we will talk about how Black Friday can be marketed on a higher tier instead of on discounts alone by using the all-in-one marketing platform, Beige AI.
Black Friday Marketing: More Than Discounts
When it comes to Black Friday, many companies automatically think of huge discounts, limited availability, and frantic calls to ‘buy now.’ While lowering prices may boost sales in the short term, it does nothing to get people returning to cheer for your brand in the future. Those customers looking for 50% off deals aren’t likely to become loyal brand advocates. Top marketers understand this and find creative ways to leverage this highly competitive sales opportunity to showcase their brand. Rather than lose your target audience in the noise of discount sale banners, do something different with high-quality content and brand storytelling.
Great holiday advertising campaigns aren’t solely winner ads for having the lowest prices—it’s the ads that really make a difference and impact viewers. For example, Fashion & Lifestyle Photoshoots That Tell Your Brand Story, with quality cinematic storytelling and high-quality aspirational imagery, will elevate your brand and make a positive lasting impression. The goal for the Black Friday advertising campaign should be to elevate your brand and improve sales retention long past Black Friday in addition to maintaining a lower profit margin. Creative advertising campaigns focus on sales retention while creating positive impressions for your brand, fuelling a profitable ROI.
Black Friday Videos: Campaigns That Capture Attention
Black Friday campaigns can benefit from customized video content. Video ad campaigns are the best way to grab the attention of busy executives and consumers. Treat your Black Friday video like your company’s Super Bowl ad. Expensive video production acts like a luxury ad that showcases the quality of your service or product. Evoke the right emotions that text alone cannot convey and create the holiday buzz.
Video marketing truly works: 84% of marketers have attributed increased sales directly to video content, and 93% agree that video content marketing produces a positive ROI. Videos consistently outperform other forms of content due to their ability to engage and be shared to a broader audience.
For example, a promotional video for Black Friday sales has the potential to go viral, and a 30-second teaser video can captivate viewers like never before. Rather than solely focusing on sales, these videos create and boost brand recognition. 96% of marketers have attributed increased brand recognition to video, and with sales active, this brand recognition has elevated the story of the sale to be more than just a price point. They have built a connection with the brand.
Exceptional videos involve many different roles. This is why Beige AI developed a network of creative professionals. Beige AI connects you to amazing talent in all areas of video production—directors, cameras, video editing, and motion graphics. You produce on-demand content for all levels of video. Even a corporate marketing team with no video production on staff can use Beige to quickly scale up production for Black Friday. This provides a finished video campaign that captivates viewers and leads them to act, and preserves a high-value brand positioning in the market.
Black Friday Marketing Collaborations with Beige AI
To have a successful Black Friday campaign, a business must use a combination of strategy, creativity, as well as execution. Beige AI offers an all-in-one solution with a unique approach as a partner from conceptualization to production. With Beige AI’s core platform, Beige Media, brands are able to produce any video tailored to their needs because of the seamless, transparent, and stress-free production portal at productionbeigemedia.ai. Corporate marketers no longer need to manage multiple vendors and can now use a cohesive partner to streamline their service for Black Friday. This saves time, enhances the production quality, and keeps brand consistency for all content.
What would a collaboration for an all-in-one Black Friday Marketing campaign with Beige AI look like?
The answer is all the tools for a successful campaign are at your disposal. Some focus areas include:
Increasing ROI and Sustained Brand Development
Corporate marketing has a huge responsibility, especially when it comes to managing and reporting on the outcomes of a company’s marketing spend. So, the question has to be asked. Is it worth the investment to produce quality marketing videos for Black Friday? The answer is yes, provided the strategy is sound.
When marketing Black Friday promotions, a merchant should focus on long-term brand equity. Black Friday videos are just the beginning of a much more strategic campaign.
Look at your Black Friday campaign like a launch pad for the rest of the year. New customers and leads can be converted to loyal repeat buyers, increasing their LTV. A campaign that makes the news (traditional and social) gets you a lot of free and ongoing publicity, while a simple discount gets you a blurb in a deals newsletter.
Additionally, the Black Friday assets (videos, photos, graphics) can be used during the Christmas, New Year, and even during off-seasons. Because of this repurposing, the ROI will continue to grow with time for a campaign that is well prepared.
Considering ROI, the partnership with Beige AI optimizes how resources get used. Instead of scattering your budget among different agencies or low-cost freelancers, with Beige, you spend your budget on a trusted, effective process. The high-quality deliverables are provided with a quick turnaround, reducing the back-and-forth revisions and delays that are often a result of campaigns.
On top of that, the data-driven method that Beige takes (when AI is used to pair you with the best creatives and understand the performance of the content) means that your Black Friday strategy is always getting better. Each campaign is a lesson that allows you to improve the next one, providing better ROI on every new project.
Lastly, let’s touch on the intangible, yet important, asset: brand equity. Through high quality efforts and a commitment to storytelling, you build a brand across the audience spectrum as innovative, professional, and valuable. People trust and stay loyal to brands that leave a positive impression.
Own Black Friday With Beige’s All-In-One Marketing Power
This Black Friday, you can either join the noise of uncreative promotions, or you can rise above the noise. Beige AI offers the tools, people, and tech to execute polished and persuasive campaigns. This is your chance to turn one day of shopping into a winning brand for the entire year.
Would you like to take your strategy to the next level this Black Friday? With the Beige AI all-in-one platform, you can develop, produce, and deliver a campaign that beats the rest. With on-demand creative services from Beige Media, exotic shoot options with Beige Fleet, and turnkey studio offerings from Beige Studios, you can transform your Black Friday sale marketing into a branding showcase with Beige’s full-service offerings. Move on from just discounts and dominate Black Friday your way.
Contact Beige AI now to craft a campaign for Black Friday that will shake your industry and leave you with undeniable results to celebrate for the new year! Now is the time to Black Friday brand to dominate.
FAQs
Beige AI delivers high-quality video, creative strategy, and on-demand production that help brands rise above discount noise.
Yes. Beige AI provides vetted videographers, editors, and studios on demand—even for urgent Black Friday timelines.
Absolutely. Beige AI focuses on long-term brand equity, higher retention, and multi-use content that boosts ROI beyond Black Friday.
Beige AI produces ads, product videos, social media shorts, testimonials, and cinematic brand films.
No. Beige AI works seamlessly with small and large teams, providing end-to-end support from concept to final delivery.