When we built Beige Fleet, it wasn’t because we wanted to rent out fancy cars. It was because we kept watching the same problem play out over and over again on set. In Los Angeles, especially in production-heavy zones like Downtown LA and Beverly Hills, access to vehicles isn’t the issue. The problem is finding cars that can show up on time, hold the frame, and elevate the visual without creating unnecessary work for the crew. Directors, stylists, and photographers often rely on personal contacts, last-minute favors, or flaky peer-to-peer rentals that simply aren’t built for production environments. We saw it too many times, and we knew there had to be a better way.
Beige Fleet is our answer to that problem. We designed a system that supports the creative process instead of disrupting it. Our fleet consists of high-end, non-driving vehicles that are curated specifically for photo shoots, music videos, and branded content productions across Los Angeles. These cars aren’t available to drive. That’s intentional. By removing keys, insurance complications, and on-the-road risk, we created a clean, reliable solution where the vehicle is fully dedicated to serving the shot. From the moment we deliver the car, it becomes a visual asset, not a transportation liability.
This idea came directly from the frustrations we experienced firsthand. On one shoot in the Arts District, a stylist called us in a panic. The car she had lined up had cancelled two hours before call time. It was supposed to be the hero visual for a capsule drop and now they were scrambling for a backup. We delivered a chrome-wrapped sports car within the hour. No stress, no delays, no complicated rental forms. Just the shot they needed, secured. That moment became the blueprint for everything we do.
Our vehicles are staged within a ten-mile delivery radius of Downtown LA and Beverly Hills. This includes surrounding neighborhoods like West Hollywood, Pico-Robertson, Mid-Wilshire, Koreatown, the Fairfax District, and Echo Park. For shoots outside that range, we offer extended delivery up to twenty-five miles, priced at a flat rate per mile. This ensures our clients can get high-quality shoot-ready vehicles without compromising speed or reliability. Everything about our delivery model is built for fast-moving teams in need of visual consistency, especially in an industry where time is one of the most expensive resources.
Every car in our fleet is selected for how it performs on camera. We look at paint finish, body lines, interior details, and color under different lighting conditions. Matte black builds hold contrast in natural daylight. Chrome exotics bring a flash element to music videos and brand campaigns. Vintage interiors with neutral tones allow for clean framing and styled content. Our three-tier system makes it easy for producers and creative directors to find a match that aligns with both their concept and their budget. Whether the goal is a background atmosphere or a full hero placement, we have options designed to meet that need.
Working with Beige Fleet means working with people who understand production. Our clients aren’t tourists or drivers. They’re professionals trying to stay on schedule and hit a visual mark. That’s why every booking includes staging support and on-site presence throughout the duration of the shoot. We don’t drop the car and disappear. We stay until the shot is secured and the wrap is complete. It’s one less thing for the producer to worry about, and for most of our clients, that peace of mind is the reason they keep coming back.
This isn’t a rental business. It’s a production support system. The frame should never have to suffer because the logistics didn’t hold. We created Beige Fleet to fill a gap, but more importantly, to protect the vision. When the shot matters, the car matters. And when your team is moving fast, you need a partner who can move just as smoothly.
We’ll bring the car. You bring the story.
About the company
Beige is a global creative ecosystem without bias, built to reimagine the next generation of storytelling. Founded in 2017 in Los Angeles, Beige has grown into a full-service content production platform serving artists, brands, and communities around the world.
The Beige ecosystem includes:
- Beige Media: Full scale video and photo production, available worldwide
- Beige Creators: A vetted network of top tier creative talent across the globe
- Beige Weddings: Turnkey wedding videography and photography for milestone events anywhere
- Beige Fleet: High-end vehicles in Los Angeles, styled for shoots not streets
- Beige Studios: Bookable creative spaces in Los Angeles for photography, film, and podcast production
Together, these verticals make it simple for anyone with a vision to access the tools, talent, and spaces needed to create.
